Tomasz Politański - kreacja wizerunku marki

“Politański Design” is an author’s branding company focused on creating original company, product or service brand image. Working with our clients, we break through the persisting conventions and develop recognisable and unique brands.
The scope of our services covers such elements as:

• \ corporate identity
• \ logo design
• \ rebranding
• \ company and product naming
• \ webiste design

• \ packaging design
• \ publication graphics design
• \ professional production supervision
• \ collaboration with a patent attorney
• \ collaboration with a research institute

The company image is not just a graphical setting but a specific philosophy and a well thought out action plan.

Defining the objectives (brief) and the form of cooperation is the first stage of talks with the client. This is absolutely essential, as owing to this we will be able to pinpoint the expectations of the target group. By taking into consideration our client’s opinions and involving in the project both its sides, we can reconcile the needs of the consumer with those of the service or product provider right from the very beginning of work.

Next, we proceed independently – seeking solutions, putting forward suggestions, ideas and preliminary proposals. Based on a concept worked out together with our client, we develop and refine the design to be able to present a meticulously prepared vision of the final result.

At each stage of the design process we offer our clients the consultancy of a patent attorney in the scope of legal aspects associated with the design, development and protection of the brand image.

After the initial approval of the design, we prepare all the elements covered by the order – from the development of the final version of the logo, through job printing, advertisement templates, packaging, catalogues, to the website design and many others. We can also advise our clients on the preparation of all printing materials, the selection of the paper and printing technique, as well as supervise the whole production process.

Tomasz Politański, studio’s founder and art director, is a member of the Association of Applied Graphic Designers (Stowarzyszenie Twórców Grafiki Użytkowej – STGU) gathering the top graphic designers in Poland. He has been associated with the creative industry since 2003. His clients include international companies and local brands. He is a graduate from the Strzeminski Academy of Art in Lodz (New Product Development Studio headed by Prof. Jerzy Ginalski).

In his work, his primary priorities are the highest quality of graphic designs and originality. He values most cooperation with clients open to unconventional solutions.

His clients include:

• Aflofarm
• Agora
• Bank Pocztowy
• Biogened

• Dermedic
• Generali
• Aviva group
• Bre Bank group

• Johnson Diversey
• Knauf
• Kolastyna
• P&G

• Pfizer
• PGF
• PHILIPS
• Phottix

Tomasz Politański is the author of many designs distinguished not only in Polish but also international publications in the field of graphic design. His works have appeared in such albums as: