Billin
Scope of services:
- logo design
- brandline
- pictogram system
- corporate identity
- CMS and website design
Communication goals:
- dynamic character
- associated with success andrise in profit
Overview:
Billin Sp. z o. o. is a company which offers a system of servicing and settlement of sales.
The target group of the company are firms selling continuous services where billing servicing becomes a necessity, e.g. in the case of introducing a system of price lists and rebates,
as well as loyalty programmes or cross-sell promotions. Solutions offered by Billin may be applied where there is a need for automation
of the processes of settlement of payments (cyclic
or one-off) and of the processes ofissuing different types of invoices or settling various VAT rates
and forms of payment.
Solution:
When working on the image of the company,
we wanted to give it a business yet dynamic character, which would be associated with success andrise in profit. The logotype is based on a linear typeface and its main elements are bars of middle letters taken from the name i, l, l. The logotype complements the idea expressed by the brandline “We shape up finances” – and it indicates
the direction of shaping up finances by suggesting both the fixed and dynamic upward trend.
Letter bars in the logo which go upward complete the meaning of the caption. The brandline intentionally does not define the scope of activity of the company. The slogan is addressed to a clearly specified target group of middle-sized entrepreneurs, it emphasises the comprehensive nature of the services of the Billin system, expands the horizon of perception by suggesting what the services may be used for.
The colours assigned to Billin have also been
used on the website. Dark blue stresses the professionalism of the company, red gives dynamics, and the choice of graphic elements suggests modernity and innovative character
of the services of Billin. The main motif of the website are characters drawing symbols on the glass, which explainthe functioning and benefits
of the Billin system. The icons are of informative nature, they show the model of functioning of the company and benefits of cooperating with it. The characters act and their movement emphasises
an active approach, which assures potential clients that employees of Billin are full of energy, willing to explain difficult issues in an understandable way. Our main assumption in the created image
– clarity of the form and the message as well as though-out functionality of the website – allow for intuitive use of the website.
