GRAFFEST
Scope of services:
- logo design
- corporate identity
- website design
Communication goals:
- the form takes over the message
- aggressive identity
Overview:
Graffest is the international graffiti festival in Gdańsk. The event is the fruit of collaboration between the Wyspa Institute of Art located in the New Town District of Gdańsk (former shipyard area) and a group of young artists, cultural animators and arts curators from Tri-City.
Solution:
We were commissioned to design a comprehensive visual identification for the event in a very short time. Graffiti art is based primarily on writing – each of the artists has his/her own unique style. Graffiti means also a subculture in opposition to the social standards. All these we wanted to include in the event logotype – and we created quite an aggressive one, in which the individual letters become blurred, and the form takes over the message, as often happen in graffiti art. Moreover, we prepared promotional and information materials, just for the event. A separate challenge was the design of the festival website, as this was to be updated on an ongoing basis by its organisers. Our solution was to create a CMS that would allow the publication of photographs from the individual parts of the festival, reviews as well as short films.
