Hickory World Ltd
Scope of services:
- logo design
- brandline
- corporate identity
- website design
Communication goals:
- elite nature of the club
- premium brand
Overview:
Hickory World Ltd. is a club associating people
of business and culture interested in sports
or practicing such sports disciplines as golf, tennis, polo or horse riding. The club acts for the benefit of its members and allows them to exchange opinions during free time they spend together;
it also organises events referring to traditional sports of aristocracy of the 1920s. Partners
of the club include golf courses, exclusive restaurants, hotels and premium brands producers. The club also offers concierge services.
Solution:
The decorative element in the logo of Hickory World is a crown of walnut leaves. The leaves
of hickory make a crown, a royal insignia,
which evokes associations with elitism. The sign communicates the highest quality and the motto
of the club we created – Cultivating Royal Sports Traditions – supplements the meaning of the logo and emphasises the exclusivity of Hickory World membership.
The main tool for communication with club members is the website where one can find information about the club offer and read articles and news which reflect the theme and philosophy of the Hickory World brand.
Please visit:
www.hickoryworld.co.uk
