French Institute in Warsaw
Scope of services:
- logo lifting
- poster and postcards design
- corporate identity guidelines
Communication goals:
- human friendly identity
Overview:
We were invited to a closed competition for defining and designing new visual information means (marking, BTL materials) serving the external identification of the French Institute in Warsaw, needed due to the change of its seat. The scope of work in the first stage encompassed: logo redesign in three variants, as well as the poster and two-sided postcard design.
Solution:
Our work started from going back to the roots of the original Institute logo. The first step was the finding of the old building façade image which, after overlaying it with the grid, enabled the creation of a schematic representation of the structure. Through cutting down on details and a virtually mechanical approach to the shape, we were able to develop an ascetic form – more comprehensible and recognisable even at small scale. Next, we combined the symbol with typography and adapted the old print style and fonts to maintain the visual consistency. The new logo was enclosed in a square that optically orders the whole image.
The leading motif of the promotional campaign became a rooster – one of the symbols of France. It is associated with the beginning of a day, a harbinger of new things. Unfortunately, the work was not executed.
