Stones World Ltd.
Scope of services:
- logo design
- corporate identity
- website design
Communication goals:
- luxury good
- durability and aesthetics
Overview:
Stones World Ltd. is a UK-based distributor
of finishing materials produced on the basis
of sandstone. The raw material in the form
of decorative coatings is available in natural colours imitating ancient Mediterranean plaster. Sandstone has been the symbol of luxury for centuries, but at the same time it is a warm material which creates pleasant atmosphere. Owing to its durability and aesthetic quality, company clients – particularly developers –
use sandstone to cover walls of office buildings, institutions but also to finish interiors of private houses.
Solution:
Durability and aesthetics have become two variables which were the starting point of our work. Inspired by ancient art, we decided to use elements of the Greek mythology in the creation of the image of Stones World Ltd. The head
of Zeus – father of gods – became the symbol
of the brand. The product positioned as a top brand acquired a royal character, for the dominant colour we chose gold.
The logo was enclosed in a circle as we were inspired by the reverse side of a royal
seal, which is a guarantee of reliability and it grants a document legal force. A seal is also one of the insignia of power. Thus, the company image communicates quality and guarantee of products and services offered. Our work also encompassed design of stationery, information brochure and website project.
